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Plan to advertise your business in Ukraine? Do not forget to offer a discount to the military!

Our colleagues from the Ukrainian office of Promocodius conducted a study that showed how the marketing strategies of Ukrainian businesses changed with the start of a full-scale war. We found the results so interesting that we decided to share them with our American audience. This material examines the phenomenon of the Ukrainian market, but many aspects of this experience can be useful for American business as well.

Why Is It Profitable for American Companies to Offer Personalized Discounts to Military Personnel?

In today's world, the economy is steadily linked to various social groups, and one of the most important of these is the military community. Why do businesses in the United States offer personalized discounts to the military? This is a question on the minds of many businesses seeking to gain the attention and trust of this significant audience.

Digital Coupons and Promo Codes: Impact on E-Commerce

The rise in popularity of digital coupons is transforming modern retailing. As technology becomes more integrated into our daily lives, shoppers increasingly seek the convenience and savings offered by digital coupons.

The Problem of Promo Code Abuse and How to Prevent It

Businesses rely heavily on promotions and lead-generating campaigns to attract new customers and retain their loyal base. These campaigns, which often include coupons, discounts, and rewards, are essential for driving customer engagement and sales.

Top 10 Couponing Statistics You Need to Know in 2024

Coupons, especially digital discount codes, play a critical role in today's economy. This trend not only boosts sales but also enhances customer engagement and satisfaction. Shoppers are actively seeking out deals, and businesses that provide these incentives are likely to see increased traffic and conversion rates.

Why It's Important for Your Company to Provide Online Coupons

We'll dive into what a discount code is, how online coupons work and discuss how online businesses can integrate these coupons into their loyalty programs to draw in new customers, keep current ones, and enhance repeat purchases and referrals.