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The history of All Saints begins in 1994. This brand was founded by Scottish fashion designer Stuart Trevor. The name All Saints was inspired by the fresh, artistic, and musical All Saints Road in Notting Hill, London, and '60s TV icon Simon Templar — The Saint.
Initially, Stewart did not position his business as a brand, it was wholesale of men's clothing. Only in 1997 he decided to open the first store in London. A year later the first women's collection appeared.
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